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I think it's time for Archand to dust off his old film books. Attempts at political satire, self-reflexivity, bending of conventions, and modernist flavor work well in Kubrick and Godard films, but Archand completely blows it! Black and white imagery along with digital video has impressed us before, but was entirely over-used in this film; not a very clever or subtle attempt. I think the word Canada and Canadian was heard more than the main character's name!... I wonder why? $$$$$$$.