So, westerners are crazy about their coffee and the demand is great, but coffee producing countries, notably Africa where the best is found are less than poor, there is much famine. What they need to do is UNITE and LOWER production. If they cut the offer by 10% but the price rises by 15%, they will do much better. United we stand divided we fall and coffee growers are presently isolated and thus divided. They need the equivalent of OPEP for the coffee industry. This movie will heighten your conscience, especially the next time you sip on a cup of black gold. This movie will heighten your conscience, especially the next time you sip on a cup of that 'black gold'.
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