It's been two long years since the sharp-witted Jay MacCarroll was dubbed " the next great American designer" on season one of reality TV's project runway, and he is anxious to finally show his first line of clothing. The feature documentary "Eleven Minutes," chronicles his year-long journey preparing his independent runway show for New York's Fashion Week in Bryant Park and the subsequent selling of his line to stores. The result is an in-depth painfully raw and humorous exploration of creative process and the constant conflict of balancing commerce with art, fame with talent, and reality-TV with actual reality.